Title Insurance
Posted by John Lockwood on November 21st, 2006
It was nice to run across Diane Cipa’s Title Insurance Blog here recently. Diane’s a Pennsylvania title insurance provider who maintains that consumer blog and another blog I enjoyed for industry insiders (hey, that’s me — I feel like a real decoder ring owner now), Radical Title Talk. There’s some good stuff on both of these blogs about the differences in costs between title companies, and the fact that title companies tend to market themselves to Realtors® and lenders only, relying on these professionals to market them to the public at large.
The neatest thing about Diane’s blog that I can think of is that someone in the title industry even has a blog. Realtors® were notoriously slow to adopt the Internet as a means for reaching customers. (Thank you very much, by the way — that’s the basis of my business model). Yet compared to other segments of our industry, my broker and agent colleagues actually represent the technological vanguard.
It also encourages me, because one of my goals for this blog when I get a minute (ha ha) is to start inviting some local tradespeople who are my partners in the real estate sales process to contribute their opinions and articles here. I’ve had good response to my tentative queries, but so far lacked the time to organize it more formally.