She’s Just Not That Into You
Posted by John Lockwood on December 5th, 2006
I’ve been looking at how well the blogathon isn’t doing, and giving it a lot of thought. Actually it’s more correct to say that it’s had my attention, nagging at me as though the mere fact of explaining it would make its almost utter failure less palpable.
Sure, we’re only four out of fourteen days into it, so maybe the only problem is that the blue fairy godmother of fate has yet to turn on the matter, converting the coarse sow’s ear of this desperate flop into the fine oriental silk of philanthropic victory. Or maybe the blue fairy godmother of fate is just not that into Hunger Blogathons, in which case I could be sitting here waiting for my date to show up until the fifteenth.
Maybe this blog doesn’t have enough reach yet to be credible, so my esteemed colleagues take one look at the PR meter on their Google toolbars and calculate their return as being not worth their time. Blogosphere my eye, more like desperately betting verbiage against the alogorithm in hopes of more escrows. Osphere.
Or maybe it’s just instant karma burning away the unworthy desire to grow this blog. Poetic justice that I didn’t do this blogathon on my more well publicized — and perhaps closer to a lot of hungry people — Sacramento blog.
The other day I was giving the younger of my dogs, Molly, a fairly large pig ear. I thought it was Molly’s turn for the big one, but Molly just turned up her nose at it, so I gave the big one to my older dog, Lucy, and Molly then happily took the smaller treat.
My dogs, it would seem, get it.
So there we are at the heart of the matter at last, I suspect. The elegant superstructure of Web 2.0 is built finally on the flimsiest of foundations imaginable: Human Being 1.0. So-so apes. Gansta rappas. Planet killers. I want my S.U.V.
So here I sit, taking my little place among the hoards of my fellow vacuous, narcissistic scribblers. Monkeys throw their shit on the walls to see what sticks. The twenty-first century calls that activity “Content SEO.”